17 Social Media Tips for Small Businesses

Published on November 19th, 2019 at 12:29 pm in EfeSpeaks

It seems like the whole world is on some form of social media. Actually, there are around 3 billion social media users, so it’s not quite the whole world, but it’s a big bloody chunk. Of course, your business needs to be on social media. It’s now the main way you’ll speak to your audience. It’s also a […]

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How a Company Can be Successful with Content Marketing on Social Media

Published on October 26th, 2019 at 09:34 am in Digital Marketing

Everyone can agree that social media success is not a walk in the park. A lot of strategies are required before you can establish a digital footprint on social media. It’s challenging enough to gain likes and attract followers, so how much more challenging it is to convert engagement into sales? Limiting your way to […]

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How Digital Marketing Can Change Your Business.

Published on September 28th, 2019 at 08:34 pm in Digital Marketing

As far as social media marketing is concerned, it’s very crucial and necessary for getting traffic to your website. I think most of the business owner or marketer prefer doing social media marketing first when it comes to promoting their business online. Even after too many efforts, many of you are still not getting a […]

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Best Ways To Market Your Product Using Social Media.

Published on September 21st, 2019 at 08:35 am in Digital Marketing

Social media platforms are proved to increase your brand awareness and generate revenue for you or your company. So outline your goals carefully now and enhance your brand’s social media presence to reap the many benefits available. Below you can find some tips to help build and promote your brand on social media: Choose the right platform […]

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Things To Consider When Delving into Digital Marketing

Published on September 14th, 2019 at 09:24 am in Digital Marketing

1) Know Your Customers Targeting your audience and how they engage with social media is crucial to your strategy. If your biz is a service, take to Twitter or Linkedin and hashtag it wisely: use organizations your potential customers engage with to get eyeballs on your service. 2) Have Something To Say Waving your digital […]

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How to create a buzz for my product on social media

Published on September 7th, 2019 at 09:03 am in Digital Marketing

  Launching a product can be nerve-wracking and exciting. The whole purpose of creating a product is to sell. To market the product, it must be visible to prospective buyers. The biggest challenge is to know how to do it. Here are ways to through which you can launch a product on social media: 1. […]

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Best Strategies for Social Media Marketing

Published on August 31st, 2019 at 11:49 am in Digital Marketing

If you want to create a simple yet effective social media strategy for your business, follow these six simple steps: 1. Set Up S.M.A.R.T Goals – Before you start making your social media strategy, established company goals that are specific, measurable, attainable, relevant time bound. Without S.M.A.R.T. goals, everything becomes vague, and a greater chance of a […]

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Four Ways Digital Marketing Can Change Your Business

Published on August 24th, 2019 at 11:06 am in Business Development, Digital Marketing

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to […]

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The importance of having a website for your business

Published on August 17th, 2019 at 11:22 am in Business Development, Digital Marketing

With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs […]

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Five Benefits of Digital Marketing to your business

Published on August 7th, 2019 at 10:22 am in Business Development, Digital Marketing

  Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research from Zenith. The report was based on global ad spend forecasts made by Zenith researchers for 2019 through 2021. Internet advertising is forecast to account for 52% of global advertising expenditure in 2021, exceeding the 50% […]

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Know Your Brand

Published on July 23rd, 2019 at 04:26 pm in Business Development

  Your brand is how and why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly.   What do you stand for? What are your strongest character/traits? And how does that translate into your presence – from the images you use […]

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Obaseki is a one-time Governor Part 1

Published on July 21st, 2019 at 09:03 pm in Politics

Efe Igbinovia Anyone who believes Obaseki should be pitied doesn’t know the history behind his ascension to power. Everything and every man that stood in his way was annihilated for him to rise. He was unknown and unpopular and ran against a more popular, grounded and sagacious politician so, he lost the election. Yet, Oshiomhole […]

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Strategy is what you are not doing

Published on April 28th, 2019 at 11:21 am in Business Development

Business strategy is focus At the real-world level (my favorite), strategy is like driving: we all think we’re pretty good at it. But simplifying, doing today what will seem obvious tomorrow, is genius. I say the best strategies seem obvious as soon as you understand them. Furthermore, it seems to me that if they don’t […]

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Obaseki’s 30,000 Jobs gain or loss?

Published on December 15th, 2017 at 10:17 am in EfeSpeaks

  You would recall that a few weeks ago Edo State government released a braggadocio statement shouting on the roof top that the State government has provided 30, 000 jobs in his more than one year in office. The statement went further to praise the government and literally told us that the government is doing […]

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How To know The Right Facemask To Buy

Published on April 30th, 2020 at 05:09 am in EfeSpeaks

As a Digital Marketer who is in the forefront of marketing the fabric Facemask, I have in the last couple of days been inundated with questions of how to know the right facemask to buy. These questions have become necessary, considering the recent spike in our local fabric Facemask. As we all know by now, […]

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10 reasons we chose Engr. Gideon Ikhine for Edo 2020 Guber Race

Published on January 4th, 2020 at 10:00 am in EfeSpeaks

1. Engr. Gideon Ikhine is for The People: Engr. Gideon Ikhine, unlike many others, cares about what is best for the greater good. He truly does represent the people. His actions have always been motivated by a sincere desire to do what is best for the majority, even if it meant losing ground with the […]

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Edo 2016 Gubernatorial election was rigged

Published on December 3rd, 2019 at 12:56 pm in EfeSpeaks

Since our brief return to democracy since 1999, no election in Edo state has been keenly contested in the manner 2016 gubernatorial election, majorly between Osagie Ize-Iyamu and Godwin Obaseki was contested. Although, I believe every election is sue generis. I think it usually starts with where we are in the state at the time, […]

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You wish to know where my true loyalty lies?

Published on November 21st, 2019 at 02:16 pm in EfeSpeaks

I have been inundated with calls and messages for about two weeks now because of the activities leading to today of the official decamping of Pastor Osagie Ize-Iyamu and his team to the APC. They have all enquired to know where my true loyalty lies; my true loyalty lies not with any man or woman, […]

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Oshiomhole’s flip-flops interview

Published on September 17th, 2019 at 10:47 pm in Politics

Oshiomhole as we all know, is not a man to buckle even in the face of truth. He’s averse to truth. He would rather grandstand and defend the indefensible rather than issue apology to Edo people for his numerous failed projects. This is typical of most accidental politicians in Nigeria. They offer no apology to […]

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