With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to […]

With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs […]

  Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research from Zenith. The report was based on global ad spend forecasts made by Zenith researchers for 2019 through 2021. Internet advertising is forecast to account for 52% of global advertising expenditure in 2021, exceeding the 50% […]

  Your brand is how and why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly.   What do you stand for? What are your strongest character/traits? And how does that translate into your presence – from the images you use […]

Business strategy is focus At the real-world level (my favorite), strategy is like driving: we all think we’re pretty good at it. But simplifying, doing today what will seem obvious tomorrow, is genius. I say the best strategies seem obvious as soon as you understand them. Furthermore, it seems to me that if they don’t […]