How to create a buzz for my product on social media

Published on September 7th, 2019 at 09:03 am in Digital Marketing

  Launching a product can be nerve-wracking and exciting. The whole purpose of creating a product is to sell. To market the product, it must be visible to prospective buyers. The biggest challenge is to know how to do it. Here are ways to through which you can launch a product on social media: 1. […]

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Best Strategies for Social Media Marketing

Published on August 31st, 2019 at 11:49 am in Digital Marketing

If you want to create a simple yet effective social media strategy for your business, follow these six simple steps: 1. Set Up S.M.A.R.T Goals – Before you start making your social media strategy, established company goals that are specific, measurable, attainable, relevant time bound. Without S.M.A.R.T. goals, everything becomes vague, and a greater chance of a […]

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Four Ways Digital Marketing Can Change Your Business

Published on August 24th, 2019 at 11:06 am in Business Development, Digital Marketing

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to […]

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The importance of having a website for your business

Published on August 17th, 2019 at 11:22 am in Business Development, Digital Marketing

With over 2.2 billion people online, the internet has changed how consumers find and share information. The online world is expanding at a fast pace and is not showing any signs that it is slowing down. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs […]

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Five Benefits of Digital Marketing to your business

Published on August 7th, 2019 at 10:22 am in Business Development, Digital Marketing

  Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research from Zenith. The report was based on global ad spend forecasts made by Zenith researchers for 2019 through 2021. Internet advertising is forecast to account for 52% of global advertising expenditure in 2021, exceeding the 50% […]

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Know Your Brand

Published on July 23rd, 2019 at 04:26 pm in Business Development

  Your brand is how and why your customers choose you over your competitors. You can think of it as your company’s personality. So it’s something that’s worth defining clearly.   What do you stand for? What are your strongest character/traits? And how does that translate into your presence – from the images you use […]

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Obaseki is a one-time Governor Part 1

Published on July 21st, 2019 at 09:03 pm in Politics

Efe Igbinovia Anyone who believes Obaseki should be pitied doesn’t know the history behind his ascension to power. Everything and every man that stood in his way was annihilated for him to rise. He was unknown and unpopular and ran against a more popular, grounded and sagacious politician so, he lost the election. Yet, Oshiomhole […]

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Strategy is what you are not doing

Published on April 28th, 2019 at 11:21 am in Business Development

Business strategy is focus At the real-world level (my favorite), strategy is like driving: we all think we’re pretty good at it. But simplifying, doing today what will seem obvious tomorrow, is genius. I say the best strategies seem obvious as soon as you understand them. Furthermore, it seems to me that if they don’t […]

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Obaseki’s 30,000 Jobs gain or loss?

Published on December 15th, 2017 at 10:17 am in EfeSpeaks

  You would recall that a few weeks ago Edo State government released a braggadocio statement shouting on the roof top that the State government has provided 30, 000 jobs in his more than one year in office. The statement went further to praise the government and literally told us that the government is doing […]

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Dr. Osagie Ehanire, I welcome you specially to Edo, your own state.

Published on November 12th, 2017 at 12:47 pm in Politics

Now that you are here in Benin to talk about healthcare, please don’t forget to ask Mr. Godwin Obaseki to take you round the emergency wing of the specialist hospital that they have dubed “Five Star hospital” commissioned more than a year ago by Mr. President, but still under lock and key in order to […]

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