Things To Consider When Delving into Digital Marketing

Published on September 14th, 2019 at 09:24 am in Digital Marketing

1) Know Your Customers

Targeting your audience and how they engage with social media is crucial to your strategy. If your biz is a service, take to Twitter or Linkedin and hashtag it wisely: use organizations your potential customers engage with to get eyeballs on your service.

2) Have Something To Say

Waving your digital arms, yelling ‘look at me’ is not only ineffective but also a way of showing one and all that you’re still stuck in old media. Whatever you post, make certain it’s something that your audience will enjoy or appreciate. Link to a good article on the line of business you’re in or retweet something intriguing that another person (not business) has said. Remember, your goal is luring eyeballs not hard-selling. Get people to follow you on Twitter, like your page on Facebook and everything but make certain to engage them in such a way that they come to appreciate that you always post something interesting. Become an expert or go-to editor of good info so that you become identified as a leading voice in your area of expertise.

3) Don’t Tease

There are few social media tricks more transparently false than the misleading tweet or Facebook post that attempts to give the reader the idea that not clicking could mean them missing out on ‘The Most Fascinating Thing You’ll Read All Year!!!’. Yes, they will click. At first. And then they will stop cold. So, dont tease people because of click. It is not an enduring strategy.

4) Your Website Should Be A Joy:

I have written extensively on this already. .Your end goal is to drive them to your website, the ground zero of all things Your Business. So make sure there’s something there for them to do, and explore. You linked a tweet to a good story highlighted in your blog. Great. After they read what’s there, make sure you’ve got a site that makes them want to stay, explore and take action.

5) Take Time To Do It

You’d set aside time to meet a client, so make time to work on your social media initiatives. Yes, social media can be an entertaining way to fritter away some time, but in the context of your business, it’s work. So treat it that way. Schedule time every day to work on it. If it makes it easier for you or if you have multiple accounts, consider using a social media management tool like Hootsuite, Buffer or Tweetdeck. Many are free, with a few limitations, but worth it to streamline your efforts and save some time.

6) Set A Goal

If you don’t have the time or expertise to track the journey of those clicks, then just set a goal for yourself. Let’s say it’s to raise the visits to your site and the number of clients that contact you to explore your service or customers that buy your product. If you do have the time, using a tool like Google Analytics can go a long way towards seeing what people do when they go to your site. And what they don’t do, for that matter.

Hope you enjoyed reading this?

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